Competencies

Expert in all things qualitative to meet custom research needs.

Qualitative Research Skills

Qualitative Research Skills – Focus groups and In-depth individual interviews – online, in person and via phone – with ALL types of consumers, medical professionals and employees (from C-Suite to front line)

Ideation and Co-Creation

Leverage collaboration and generate buy-in at all levels of the organization; uncover true market needs co-creating with internal stakeholders and consumers

Ethnography

Study behaviors and motivations on-site at point of product purchase, product usage or employee interaction and collaboration – consumer and B2B applications in-store, in-home, in-office, out in the field

User Experience

Ensure your product’s interface is easy to use, simple to understand and the user’s experience is as productive as possible – so users can do what you need them to do as efficiently as possible

Synchronous and Asynchronous Online Research Platforms

Utilize leading online and mobile applications to access insights across all industries and audience types

Projective Research Techniques

Uncover functional and emotional needs of consumer and employee

What Our Clients Say

“Tracy did an excellent job on the project and moderating the platform—sharp, responsive, and with a great attitude, exceeding our objectives and following every request with precision, something that can often be missing in online communities and that truly made a difference here.”

Global Health & Beauty Client

We are extremely pleased with MSM. All of the consultants are well versed in different styles of research, and they call upon them when needed. They do laddering as well as other creative explorations. And they are all able to adapt quickly as the research progresses.

Vice President, TIME WARNER

Meeting Street did a great job for us. We have a high-maintenance customer base to work with, and each consultant was able to modify their style to work effectively with our customers. The outcome was insightful – just what we needed to optimize our program and move forward with our marketing strategy.

Founder, Q-30

Tracy doesn’t just take comments made by participants at face value. She knows when and where to probe to get beyond the literal. What we’re all searching for is what’s not said but implied, and she has a keen sense of evaluating material. To Tracy, I’m sure it’s second-nature, but there are a lot of moderators who are quite literal and don’t extrapolate.

Senior Account Executive, PACE Connect

MSM delivered the best qualitative research we’ve seen. They delivered valuable insights beyond the core assignment that were extremely helpful.

Pappas MacDonnell, Principal

Tracy is enthusiastic, friendly, fun, non-threatening, empathetic and personal. People want to open up to her because she is all these things. She can adapt her style depending on the situation and the consumer she is talking to.

Colleague, Marketing Research Association

MSM quickly engaged the consumer and accessed deeper insights than any other researchers I’ve used. And their curious nature was pivotal to asking questions we hadn’t even discussed.

CEO

Tracy added tremendous value to the project. She has a breadth of experience and takes a real partnership approach by suggesting alternative approaches and diving in to ensure the project stays on track and objectives are met. Her style when interacting with our customers was outstanding. We look forward to working with Tracy on future projects.

Account Leader, Marvel

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