Expert in all things qualitative to meet custom research needs.
Qualitative Research Skills
Qualitative Research Skills – Focus groups and In-depth individual interviews – online, in person and via phone – with ALL types of consumers, medical professionals and employees (from C-Suite to front line)
Ideation and Co-Creation
Leverage collaboration and generate buy-in at all levels of the organization; uncover true market needs co-creating with internal stakeholders and consumers
Study behaviors and motivations on-site at point of product purchase, product usage or employee interaction and collaboration – consumer and B2B applications in-store, in-home, in-office, out in the field
Ensure your product’s interface is easy to use, simple to understand and the user’s experience is as productive as possible – so users can do what you need them to do as efficiently as possible
Synchronous and Asynchronous Online Research Platforms
Utilize leading online and mobile applications to access insights across all industries and audience types
Projective Research Techniques
Uncover functional and emotional needs of consumer and employee
What Our Clients Say
We are extremely pleased with MSM. All of the consultants are well versed in different styles of research, and they call upon them when needed. They do laddering as well as other creative explorations. And they are all able to adapt quickly as the research progresses.
Vice President, TIME WARNER
Meeting Street did a great job for us. We have a high-maintenance customer base to work with, and each consultant was able to modify their style to work effectively with our customers. The outcome was insightful – just what we needed to optimize our program and move forward with our marketing strategy.
Tracy doesn’t just take comments made by participants at face value. She knows when and where to probe to get beyond the literal. What we’re all searching for is what’s not said but implied, and she has a keen sense of evaluating material. To Tracy, I’m sure it’s second-nature, but there are a lot of moderators who are quite literal and don’t extrapolate.
Senior Account Executive, PACE Connect
MSM delivered the best qualitative research we’ve seen. They delivered valuable insights beyond the core assignment that were extremely helpful.
Pappas MacDonnell, Principal
Tracy is enthusiastic, friendly, fun, non-threatening, empathetic and personal. People want to open up to her because she is all these things. She can adapt her style depending on the situation and the consumer she is talking to.
Colleague, Marketing Research Association
MSM quickly engaged the consumer and accessed deeper insights than any other researchers I’ve used. And their curious nature was pivotal to asking questions we hadn’t even discussed.
Tracy added tremendous value to the project. She has a breadth of experience and takes a real partnership approach by suggesting alternative approaches and diving in to ensure the project stays on track and objectives are met. Her style when interacting with our customers was outstanding. We look forward to working with Tracy on future projects.
Account Leader, Marvel
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Let us uncover keen insights to drive your smarter business decisions!