MEETING STREET MARKETING
Understanding consumer behavior is a critical element of brand strategy and business growth.
Our research services are relevant in all markets and categories where customers have choices in their purchasing decisions.
Additionally, our competencies are relevant when looking inward to a company’s organization, to understand employee behavior and its impact on profitability.
to maximize true market needs
- Shortens innovation timeframe from months to days
- Leverages unique combination of market immersion, iterative process and innovation incubator environment for proven success
to maximize top line growth & brand experience
- Utilize Voice of the Customer
- Understand drivers and barriers to consumer purchase behavior
- Create strong marketing strategies to maximize brand experience
to maximize bottom line profitability
- Utilize Voice of the Employee
- Understand drivers of employee turnover to reduce triggers
- Uncover and celebrate corporate strengths
- Improve internal procedures, processes and interactions
to present ‘one face’ to the marketplace
- Energize stakeholders for stronger organization
- Gain alliance on corporate mission and goals
- Enhance collaboration and communication
What Our Clients Say
“Tracy did an excellent job on the project and moderating the platform—sharp, responsive, and with a great attitude, exceeding our objectives and following every request with precision, something that can often be missing in online communities and that truly made a difference here.”
We are extremely pleased with MSM. All of the consultants are well versed in different styles of research, and they call upon them when needed. They do laddering as well as other creative explorations. And they are all able to adapt quickly as the research progresses.
Meeting Street did a great job for us. We have a high-maintenance customer base to work with, and each consultant was able to modify their style to work effectively with our customers. The outcome was insightful – just what we needed to optimize our program and move forward with our marketing strategy.
Tracy doesn’t just take comments made by participants at face value. She knows when and where to probe to get beyond the literal. What we’re all searching for is what’s not said but implied, and she has a keen sense of evaluating material. To Tracy, I’m sure it’s second-nature, but there are a lot of moderators who are quite literal and don’t extrapolate.
MSM delivered the best qualitative research we’ve seen. They delivered valuable insights beyond the core assignment that were extremely helpful.
Tracy is enthusiastic, friendly, fun, non-threatening, empathetic and personal. People want to open up to her because she is all these things. She can adapt her style depending on the situation and the consumer she is talking to.
MSM quickly engaged the consumer and accessed deeper insights than any other researchers I’ve used. And their curious nature was pivotal to asking questions we hadn’t even discussed.
Tracy added tremendous value to the project. She has a breadth of experience and takes a real partnership approach by suggesting alternative approaches and diving in to ensure the project stays on track and objectives are met. Her style when interacting with our customers was outstanding. We look forward to working with Tracy on future projects.
Consult With Us Today!
Let us uncover keen insights to drive your smarter business decisions!