Our Difference

MSM is a consortium of highly experienced market
research professionals who have worked collaboratively for years.

A small team with BIG experience

Seasoned client-side marketers – we’ve all been on the “other side of the glass”
Experience in marketing, marketing strategy, innovation, branding and ideation

Qualitative Research Experts

Knowledgeable and articulate on many topics around marketing, branding, innovation, marketing mix and employee understanding
Cross industry research experience
Each project is unique – we approach each one with a fresh, curious and flexible manner
Our Competencies – We apply proven market research skills in unique ways to markets and corporate organizations

Curious, effective and personable styles accessing the highest quality insights

Approachable manner, conversational style and strong ability to empathize, enabling respondents of all types to open up
Ability to elicit the full range of functional and emotional insights critical to any marketing strategy – no matter how sensitive the topic
Varied corporate experiences – enabling us to be comfortable working with varied audiences
Our Competencies – We apply proven market research skills in unique ways to markets and corporate organizations

What Our Clients Say

“Tracy did an excellent job on the project and moderating the platform—sharp, responsive, and with a great attitude, exceeding our objectives and following every request with precision, something that can often be missing in online communities and that truly made a difference here.”

Global Health & Beauty Client

We are extremely pleased with MSM. All of the consultants are well versed in different styles of research, and they call upon them when needed. They do laddering as well as other creative explorations. And they are all able to adapt quickly as the research progresses.

Vice President, TIME WARNER

Meeting Street did a great job for us. We have a high-maintenance customer base to work with, and each consultant was able to modify their style to work effectively with our customers. The outcome was insightful – just what we needed to optimize our program and move forward with our marketing strategy.

Founder, Q-30

Tracy doesn’t just take comments made by participants at face value. She knows when and where to probe to get beyond the literal. What we’re all searching for is what’s not said but implied, and she has a keen sense of evaluating material. To Tracy, I’m sure it’s second-nature, but there are a lot of moderators who are quite literal and don’t extrapolate.

Senior Account Executive, PACE Connect

MSM delivered the best qualitative research we’ve seen. They delivered valuable insights beyond the core assignment that were extremely helpful.

Pappas MacDonnell, Principal

Tracy is enthusiastic, friendly, fun, non-threatening, empathetic and personal. People want to open up to her because she is all these things. She can adapt her style depending on the situation and the consumer she is talking to.

Colleague, Marketing Research Association

MSM quickly engaged the consumer and accessed deeper insights than any other researchers I’ve used. And their curious nature was pivotal to asking questions we hadn’t even discussed.

CEO

Tracy added tremendous value to the project. She has a breadth of experience and takes a real partnership approach by suggesting alternative approaches and diving in to ensure the project stays on track and objectives are met. Her style when interacting with our customers was outstanding. We look forward to working with Tracy on future projects.

Account Leader, Marvel

Consult With Us Today!

Let us uncover keen insights to drive your smarter business decisions!