Case Study: Leading Financial Services Organization
Designed and utilized Co-creation model to create innovation pipeline for two unique business units. Results generated ideas almost double in Top 2 Box appeal than in previous innovation efforts.
Effort combined multiple research methodologies, cross-functional participation from internal team and senior management, and co-creation sessions with targeted consumers all within 6 days!
Weeks of behind-the-scenes planning by MSM and one internal stakeholder created a seamless and productive process for internal participants and senior management, and strong market results that are impacting top line growth!
Case Study: Marketing & Product Development
Leading Jeanswear Manufacturer
Leading Jeanswear Manufacturer- Designed and led primary research for renowned maker of jeans wear to uncover opportunities to improve brand experience and build product pipeline. Research activities included weeks-on-end ethnographic interviews with ranchers, cowboys and cowboy-like consumers, at point of usage, in-store and in-home. Insights included consumer definition, lifestyle discovery, channel experiences and product needs/gaps/home-made solutions. Effort included extensive competitive brand and product assessment and cross-functional insight and ideation sessions. Insights led to 3 new product introductions with highest retail sales in history of brand. Repeat efforts included multiple women’s and men’s brands.
Natural Oral Care Brand
Captured the Voice of the Customer at the point of sale for natural oral care company. At the shelf, explored and captured insights behind hierarchy of needs and package optimization. Insights led to introduction of new activated carbon toothpaste, the fastest growing product in the natural category and #11 best selling product in the entire oral care category.
Insights included consumer definition, lifestyle discovery, channel experiences and product needs/gaps/home-made solutions. Effort included extensive competitive brand and product assessment and cross-functional insight and ideation sessions. Insights led to 3 new product introductions with highest retail sales in history of brand. Repeat efforts included multiple women’s and men’s brands.
Case Study: Employee Retention
Utilizing hybrid research skills, accessing voice of the employee to impact organization effectiveness and profitability.
Gaming Organization (2000+ employees):
Utilized hybrid research skills of qualitative focus groups, ideation sessions, individual in-depth executive interviews and quantitative survey, identified best practices and operational inefficiencies across all functional areas in organization. Created strategic and tactical plans to share best practices, addressed employee concerns and improved communication across organization. Effort included C-suite, cross functional management, and front line union employees representing 10 distinct unions.
Leveraged in-depth individual interviews at all levels and functions of organization, identified specific areas required to enhance communication processes, employee review procedures and compensation schedules to retain top employees.
Case Study: Company Branding and Corporate Purpose
Progressive Health System Reinvention
As category moves from Fee-For-Service to Value-based Care model, Patient Experience is critical for marketing and reimbursement purposes. Designed unique process to uncover gaps in care delivery and root cause of patient dissatisfaction for large Health System. Included qualitative interviews with multiple stakeholder groups, including patients/caregivers, physicians, nurses and administrators. Results being implemented – outcome measurements to follow shortly.
What Our Clients Say
We are extremely pleased with MSM. All of the consultants are well versed in different styles of research, and they call upon them when needed. They do laddering as well as other creative explorations. And they are all able to adapt quickly as the research progresses.
Vice President, TIME WARNER
Meeting Street did a great job for us. We have a high-maintenance customer base to work with, and each consultant was able to modify their style to work effectively with our customers. The outcome was insightful – just what we needed to optimize our program and move forward with our marketing strategy.
Tracy doesn’t just take comments made by participants at face value. She knows when and where to probe to get beyond the literal. What we’re all searching for is what’s not said but implied, and she has a keen sense of evaluating material. To Tracy, I’m sure it’s second-nature, but there are a lot of moderators who are quite literal and don’t extrapolate.
Senior Account Executive, PACE Connect
MSM delivered the best qualitative research we’ve seen. They delivered valuable insights beyond the core assignment that were extremely helpful.
Pappas MacDonnell, Principal
Tracy is enthusiastic, friendly, fun, non-threatening, empathetic and personal. People want to open up to her because she is all these things. She can adapt her style depending on the situation and the consumer she is talking to.
Colleague, Marketing Research Association
MSM quickly engaged the consumer and accessed deeper insights than any other researchers I’ve used. And their curious nature was pivotal to asking questions we hadn’t even discussed.
Tracy added tremendous value to the project. She has a breadth of experience and takes a real partnership approach by suggesting alternative approaches and diving in to ensure the project stays on track and objectives are met. Her style when interacting with our customers was outstanding. We look forward to working with Tracy on future projects.
Account Leader, Marvel
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