Case Study: Leading Financial Services Organization
- Designed and utilized Co-creation model to create innovation pipeline for two unique business units. Results generated ideas almost double in Top 2 Box appeal than in previous innovation efforts.
- Effort combined multiple research methodologies, cross-functional participation from internal team and senior management, and co-creation sessions with targeted consumers all within 6 days!
- Weeks of behind-the-scenes planning by MSM and one internal stakeholder created a seamless and productive process for internal participants and senior management, and strong market results that are impacting top line growth!
Case Study: Marketing & Product Development
Case Study: Employee Retention
Utilizing hybrid research skills, accessing voice of the employee to impact organization effectiveness and profitability.
Case Study: Company Branding and Corporate Purpose
What Our Clients Say
We are extremely pleased with MSM. All of the consultants are well versed in different styles of research, and they call upon them when needed. They do laddering as well as other creative explorations. And they are all able to adapt quickly as the research progresses.
Meeting Street did a great job for us. We have a high-maintenance customer base to work with, and each consultant was able to modify their style to work effectively with our customers. The outcome was insightful – just what we needed to optimize our program and move forward with our marketing strategy.
Tracy doesn’t just take comments made by participants at face value. She knows when and where to probe to get beyond the literal. What we’re all searching for is what’s not said but implied, and she has a keen sense of evaluating material. To Tracy, I’m sure it’s second-nature, but there are a lot of moderators who are quite literal and don’t extrapolate.
MSM delivered the best qualitative research we’ve seen. They delivered valuable insights beyond the core assignment that were extremely helpful.
Tracy is enthusiastic, friendly, fun, non-threatening, empathetic and personal. People want to open up to her because she is all these things. She can adapt her style depending on the situation and the consumer she is talking to.
MSM quickly engaged the consumer and accessed deeper insights than any other researchers I’ve used. And their curious nature was pivotal to asking questions we hadn’t even discussed.
Tracy added tremendous value to the project. She has a breadth of experience and takes a real partnership approach by suggesting alternative approaches and diving in to ensure the project stays on track and objectives are met. Her style when interacting with our customers was outstanding. We look forward to working with Tracy on future projects.
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Let us uncover keen insights to drive your smarter business decisions!