Tracy established Meeting Street Marketing in 2002. She brings over 25 years of marketing and research experience to the table, having spent her corporate career at GE Capital, Seagram’s & Sons and Westinghouse Electric Company.
She is known for her approachable and curious style, leading dynamic and industrious research and innovation sessions.
Tracy holds an MBA from The Wharton School of The University of Pennsylvania and a BS in Mechanical Engineering from Tufts University.
When not working, Tracy can be found on the golf course or working with several not-for-profit organizations in Connecticut.
Colleen ChappelletSenior Consultant
Colleen has the critical combination of a warm and positive personality with hard core research skills and acumen. She brings more than 21 years of brand marketing and consumer research expertise from her corporate work at E&J Gallo Winery and Procter & Gamble.
She is our most published consultant, having published research in the areas of memory for advertising, choice at the point of purchase, brand naming, packaging visual cues and product emotionality.
In addition to her PhD in Marketing, MBA from the University of Cincinnati and BA from James Madison University, she has also taught college courses on advertising, market research and consumer behavior.
Colleen has the rare distinction of living in beautiful Napa Valley, where we always hope to hold our company meetings!
Scott SeidewitzSenior Consultant
Scott brings a passion for marketing and the ‘brain sciences’ to MSM, as he moves the concept of ‘neuromarketing’ from theory to practical application.
He began his marketing career as a brand manager for Procter & Gamble, where he first tied together consumer research with decision modeling to redefine P&G’s marketing of OTC health care products to medical professionals. He brings a strong background of theories in human memory and motivation and is an innovator in applying these theories to marketing and market research.
Scott holds an MBA in Marketing and Corporate Strategy from the MIT Sloan School of Management.
His latest passion is participating in mixed martial arts – he’s tough physically and mentally!
Kellam Graitcer MattieSenior Consultant
Kellam comes from a classically trained brand management background, building brands and businesses for companies such as The Coca-Cola Company, Bank of America and P&G. She is especially proud of her experience launching and leading DASANI water, where was named ‘Marketer of the Year’ (Ad Age) for her work.
She holds a BA and MBA in Marketing from Duke University.
When she’s not working, you can find her making and selling jewelry creations!
Carol GsellMSM Senior Consultant
Carol is a strategic marketing professional with over 20 years of wide-ranging marketing, consulting and research experience. She began her career at McKinsey & Company, moving to the client side with Pizza Hut and The Coca-Cola Company.
Carol holds a dual-major BA from Rice University and an MBA in Marketing from University of North Carolina at Chapel Hill.
What Our Clients Say
We are extremely pleased with MSM. All of the consultants are well versed in different styles of research, and they call upon them when needed. They do laddering as well as other creative explorations. And they are all able to adapt quickly as the research progresses.
Vice President, TIME WARNER
Meeting Street did a great job for us. We have a high-maintenance customer base to work with, and each consultant was able to modify their style to work effectively with our customers. The outcome was insightful – just what we needed to optimize our program and move forward with our marketing strategy.
Tracy doesn’t just take comments made by participants at face value. She knows when and where to probe to get beyond the literal. What we’re all searching for is what’s not said but implied, and she has a keen sense of evaluating material. To Tracy, I’m sure it’s second-nature, but there are a lot of moderators who are quite literal and don’t extrapolate.
Senior Account Executive, PACE Connect
MSM delivered the best qualitative research we’ve seen. They delivered valuable insights beyond the core assignment that were extremely helpful.
Pappas MacDonnell, Principal
Tracy is enthusiastic, friendly, fun, non-threatening, empathetic and personal. People want to open up to her because she is all these things. She can adapt her style depending on the situation and the consumer she is talking to.
Colleague, Marketing Research Association
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