MSM has teamed up with RTi Market Research to develop and execute a novel innovation process that shrinks the innovation process down from months to one week! And we have proof that it works!
Read on to see if this process can work for you!

Tracy collaborated on an article regarding sexual harassment in the workplace for the Harvard Business Review.
Click here to read the article.

Aton Pharma
Audible
Auto Zone
Cord Blood Registry
D. L. Ryan Companies
Duracell
Empire City Casino
Faconnable
GE Capital
Guardian Insurance
Hello Products
INSEAD
Kids-U
LG
Marvel Comics
Master Card
Meredith Corporation
Met Life
NY Blood Center
Northwell Health (North Shore – LIJ Health Systems)
P&G Pharmaceuticals
Philips
Renshaw
Schering-Plough
Smart Kids with LD
Snap Kitchen
State of Connecticut
The Taunton Press
Time Warner
Toshiba
Warner Chilcott
Westport, CT Public School District
Wissotzky
Wrangler

What Our Clients Say

“Tracy did an excellent job on the project and moderating the platform—sharp, responsive, and with a great attitude, exceeding our objectives and following every request with precision, something that can often be missing in online communities and that truly made a difference here.”

Global Health & Beauty Client

We are extremely pleased with MSM. All of the consultants are well versed in different styles of research, and they call upon them when needed. They do laddering as well as other creative explorations. And they are all able to adapt quickly as the research progresses.

Vice President, TIME WARNER

Meeting Street did a great job for us. We have a high-maintenance customer base to work with, and each consultant was able to modify their style to work effectively with our customers. The outcome was insightful – just what we needed to optimize our program and move forward with our marketing strategy.

Founder, Q-30

Tracy doesn’t just take comments made by participants at face value. She knows when and where to probe to get beyond the literal. What we’re all searching for is what’s not said but implied, and she has a keen sense of evaluating material. To Tracy, I’m sure it’s second-nature, but there are a lot of moderators who are quite literal and don’t extrapolate.

Senior Account Executive, PACE Connect

MSM delivered the best qualitative research we’ve seen. They delivered valuable insights beyond the core assignment that were extremely helpful.

Pappas MacDonnell, Principal

Tracy is enthusiastic, friendly, fun, non-threatening, empathetic and personal. People want to open up to her because she is all these things. She can adapt her style depending on the situation and the consumer she is talking to.

Colleague, Marketing Research Association

MSM quickly engaged the consumer and accessed deeper insights than any other researchers I’ve used. And their curious nature was pivotal to asking questions we hadn’t even discussed.

CEO

Tracy added tremendous value to the project. She has a breadth of experience and takes a real partnership approach by suggesting alternative approaches and diving in to ensure the project stays on track and objectives are met. Her style when interacting with our customers was outstanding. We look forward to working with Tracy on future projects.

Account Leader, Marvel

Consult With Us Today!

Let us uncover keen insights to drive your smarter business decisions!

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